Also baked into the
/aureliusskill as Step 0 — Aurelius runs this automatically when a client's audience picture is thin. Saved here verbatim per Rio.
⚠️ NAME COLLISION — two different "Nexus" agents in Rio's course materials. THIS Nexus = audience research (feeds ad copy). The OTHER Nexus = the Traffic Command pack's tracking/pixel agent, which Rio already adopted and renamed Verónica. If Rio says "Nexus," ask which he means or infer from context (research vs pixel/CAPI). Never route tracking questions here and never route audience research to Verónica.
NEXUS AUDIENCE RESEARCH PROMPT
I'm running Facebook/Instagram ads for a local business. I need to deeply understand their target audience, NOT for targeting settings (I'm using broad targeting), but to write better ad copy and create better visuals.
BUSINESS: [Business name]
WHAT THEY SELL: [Product/service]
LOCATION: [City, State]
PRICE RANGE: [Average ticket]
Give me:
1. The top 10 REASONS someone would buy this (not features, emotional motivations)
2. The top 5 OBJECTIONS they'd have before buying
3. The top 5 MOMENTS when they'd think about this product (triggers)
4. What language/slang does this audience actually use?
5. Who are they comparing this business to? (competitors + alternatives)
6. What does their day look like? (daily routine relevant to the product)
Be specific. Use real examples. No generic marketing talk.
How it chains into the fulfillment rail
- Nexus research (this) → 10 reasons = Aurelius's 12-angle fuel · 5 objections = ads that pre-handle them · 5 trigger moments = hook scenarios · real slang = the ad's vocabulary
- Aurelius (
/aurelius) → 12 ads from those angles - Verónica → tracking gate before launch
- Ximena → campaign structure, budgets, kill/scale