How the work actually gets done. Generated from the vault, so the note and the page never disagree. 29 playbooks.
Cold call framework — no salesman smell, pull the cost, sell the result
Closer agent's call structure. Read before any discovery call or follow-up call with a warm prospect.
This is "the rest" the handoff flagged as never captured. Word-for-word scripts are DEAD (logged 7/13). These four points replace them. The /dial skill rebuild should be built around…
Rio finished the client-acquisition section of the AI Advertiser (ads) program. This is the master review. Detail on KPIs/vehicle/scripts lives in brez-kpi-tracking; this note captures…
Match the size of your ask to the temperature of the relationship.
Rio's call 2026-07-04: scale outbound volume only when the first retainer lands. Until then the rail stays at 10/ISO-week on the main domain. Origin: a 7-day scale-plan infographic Rio…
Teardown Machine — personalized branded teardown pages as the DM weapon (the $10k MRR engine)
The Free Website Audit — Rio's conversion wedge
Ingested 2026-07-14 from [spec-site-outreach-sop.vercel.app](https://spec-site-outreach-sop.vercel.app/). Finds local businesses with NO website, auto-builds them a real site from a…
The link Rio submits (stays the same forever):
v1 (May 2026) is dead and was never run. It sold $530 Costa Co websites to local trades, on a channel local trades are barely on, using paid automation tools. What survived: the…
A complete playbook for building a fast, SEO/AEO-optimized, multi-page marketing website using:
Design-DNA-first build process — why the Codex Uprise site felt intentional, and how every future site gets that feel. Adopted by Rio 7/12.
They are NOT one competing framework. They're two different layers, and they slot in differently:
The path from "yes" on the Growth Call to a client fully inside the engine. Built for the Uprise model: build the foundation (wedge) → activate the engine (retainer). Solo-run by Rio…
- Day 0 (close): send contract, collect first payment, send welcome email with onboarding form.
The DELIVERY half of the AI Advertiser program: how to actually build + run Meta ads once a client is closed (vs brez-client-acquisition-module = how to GET the client). Rio going…
Official server, HTTP transport, OAuth via VS Code popup (no tokens, no dev app, ~5 min):
Core idea: don't guess ad angles — deploy ones the market already proved. But the research method depends on the business type. Pick the track by whether the niche is a PRODUCT or a…
Sources (Rio's Downloads, "dial-ins" module docs): Copy of KPI Tracking Part A.pdf, Copy of KPI Tracking Part B&C.pdf, Copy of WEEKLY KPI GOALS (Foundational Phase).docx.pdf, Copy of KPI…
Also baked into the /aurelius skill as Step 0 — Aurelius runs this automatically when a client's audience picture is thin. Saved here verbatim per Rio.
Mariana's toolkit for ANY conversion copy: ad creative, rail emails, teardown DMs, landing pages, VSLs. Two Claude skills installed globally (~/.claude/skills/copywriter-lite +…
The "operate like a 10-20 person agency" layer, built 7/10. A real agency isn't headcount — it's departments + cadences + thresholds. Rio already has the departments (the agent cast) and…
The arbitrage: traditional agency = 15-20 hrs/client → caps at 3-5 clients ($6-10K/mo ceiling). AI-agent system = 3-5 hrs/client → 10-15 clients ($20-30K/mo). Pitch line: "Same price to…
Module 4 of the AI Advertiser course. Priority reads: 4.3 (pricing) and 4.7 ($10K math). Rest distilled to what's usable.
Copy-paste campaign blueprints per niche: budget, radius, target CPL, 6 ad angles, copy template, format, winning elements. Rule: structure stays; copy/creative/offer/location get…
Content is written and ready. The BUILDS are GHL workflow-builder / settings tasks (not doable via the MCP) — walk through with Rio ~20 min when fresh. Order = highest leverage first.…
Transferred from home-session memory 2026-05-24. The system is LIVE and producing client-work content for @costaco.studio.
Quick-reference for invoking the right agent. All names from the 2026-05-26 rebrand. Role names still trigger (e.g. "hey CEO") — names also trigger ("hey Sofía"). Both fire the same agent.